Home of the infamous and original, “Black Card,” American Express credit cards are arguably a status symbol that represents wealth and financial freedom. While American Express has a history of catering to the more affluent population by providing luxurious benefits, in recent years, the company has made significant efforts to make this sumptuous lifestyle attainable for Millennials.  If you have one of their card products, you understand why it would be foolish to leave your house without it. If you don’t, you’re probably thinking it will never happen until you get your credit and finances to that A1 status your future dream job will support. By promoting their cards on social websites like Facebook and Twitter, AMEX is making it known that if you are a financially self-sufficient Millennial, you too could enjoy the benefits of card membership. Here are the top reasons Millennials choose AmEx to upgrade their lifestyles:

1.The brand comes with prestige– Maybe it’s the exclusivity of being a “member” but when people see you pull out an AmEx card they will automatically recognize that you belong to a loyal family of people who enjoy the finer things in life.

2. AMEX is easier to get than you think– Don’t fall victim to the belief that you have to have an 800 credit score to qualify. The score qualification actually depends on the card type. With over 30 different card products to choose from, you cannot only find a card that fits your needs but one that you can get approved for. 

3. Benefits and perks of being a card holder– You might not get an invitation to hold a Black Card like Beyoncé, but you do get a myriad of benefits to compliment your lifestyle and make the card worth every use.  These benefits include presale and special seating areas to sporting and music events, discounts at thousands of merchants when you use your card, and the ability to dispute any charge you made with a high probability of winning (even if you were completely at fault). You even get the feeling of superiority when you check into a hotel and they upgrade you for free when they realize you are paying with an AmEx card. 

4. The card pays for itself– Contrary to popular belief, many of AmEx’s credit cards have no annual fee and yet still provide the opportunity to earn points or cash back for eligible purchases.  So if you find yourself spending beyond your budget, the great news is, you have the ability to use your points/rebate to help pay down your bill!

References

American Express cards. Retrieved from https://www.americanexpress.com/us/credit-cards/view-all-personal-cards/?inav=menu_cards_pc_viewallcards

BI Intelligence.(2016). American Express taps Buzzfeed to reach Millennials. Business Insider. Retrieved from http://www.businessinsider.com/american-express-taps-buzzfeed-to-reach-millennials-2016-7

CreditCardForumStaff. 2016). Minimum credit score needed for American Express. Credit Card Forum. Retrieved from http://creditcardforum.com/blog/credit-score-needed-for-american-express/

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